Humans experience the real world in 3D – so it’s no surprise to learn from the experts that people prefer their virtual experiences in 3D, too. Here, Gus Desbarats, Chairman of trailblazing product and interaction design company TheAlloy, ponders the latest developments in virtual 3D interfaces, and looks ahead to the challenges of the future

Desbarats: ‘Something that uses 3D to enhance a proposition in an intuitive way can add color and richness to an otherwise poor experience.’

‘Human beings are DNA programmed and educated to interact with a three-dimensional environment. 3D sensitivity plays a key part in driving subconscious decisions on issues like priority, danger and discovery. It governs our perspective on a situation. If we were not programmed this way, we would see many more car crashes and be unable to walk through a railway station without bumping into almost every person we encounter.

‘This natural warmth for the 3D environment can be both an advantage and a burden. Through 3D simulation we are able to experience worlds that we would have no chance of encountering for real. Much of our understanding of molecular biology, for example, comes from our ability to recreate virtual 3D environments that are big enough for us to fully understand and inhabit.

‘The counter to this is that the 3D effect can be almost too compelling. Studies in Asia have already shown that 3D gaming is proving to be highly addictive, and the more immersive the experience, the harder some users find it to segregate the virtual from the real world.

‘This highlights a challenge in creating virtual 3D interfaces, one that the designers at TheAlloy face every day when designing product and interfaces in 3D: they need to create an immersive experience that is natural to humans. Anything counter-intuitive or poorly applied will be seen as a gimmick or irritating. Something that uses 3D to enhance a proposition in an intuitive way can add color and richness to an otherwise poor experience. Just as 3D movies are now creating immersive experiences people can enjoy throughout (rather than using the technology simply to have a villain burst out of the screen for shock effect), 3D interfaces are less about graphics and more about creating natural and intuitive experiences.

‘Given the potential power of combining virtual worlds and our 3D instincts to deliver a richer environment, it is surprising that, for much of the early part of the 21st Century, our desktop experience has been dominated by a broadly flat 2D screen. We can expect this to change quickly. The IT agenda, once dominated by commerce’s demand for low-cost computing, is now being driven by the consumer’s desire for phones, games consoles, cameras and multimedia devices. Consumers are demanding a richer and more immersive user experience: iTunes ‘Cover Flow’ is an early example.

‘Digital content that can be browsed and discovered is a natural environment for 3D interfaces, since it enables humans to replicate the experience of browsing in a shop or a library. In this sense, home servers and IPTV will be natural homes for 3D interfaces.

‘Users value browsing, and discovering and selecting digital content – just as they can in the real world. The creation of rich virtual bookshelves, record stores or video libraries, made up of both users’ own content and content available to buy, is likely to form the cornerstone of future digital entertainment hubs in the home. The richer the experience, the more likely the user is to purchase. TheAlloy recently developed a concept called ‘Woosh!’ to add exactly this kind of immersive richness to an IPTV service.

‘In a similar vein, websites will also display more 3D characteristics. I expect that online book, music and DVD stores will try to create 3D interfaces online, to add a level of richness to what is otherwise a rather dull, list-based, approach to content discovery. We recently reworked TheAlloy’s website to include a 3D feel to it: depth is added by the way the user interacts with the content therein.

‘The real potential for 3D interfaces lies one or two steps down the technology path with the development of augmented reality, and the ability to use gestures to interact with a virtual world. Augmented reality is currently used by fighter pilots, and works by overlaying synthetic images over the natural landscape, providing a richer environment without distracting from the real picture. Obvious applications are within vehicles, to display navigation and warning information directly onto the windscreen.

‘Once this is combined with gesture-based controls (a great example is the Nintendo Wii, where real movement is replicated on the screen), people have the capability to view a real landscape, enhanced with relevant virtual information, controllable by the user simply and effectively with the flick of a hand. Hand picking music in a virtual library, physically poking a friend’s avatar in Facebook, throwing old files on a PC into the recycle bin by hand; just a few examples of future 3D interfaces.

‘Critical to success, though, will be providing interfaces that people love to use. As always, the technology is not the primary challenge: that lies is applying it in such a user-friendly, intuitive way to add richness and value.’

Blog: Mark Foreman

‘Virtual tours are great, but what if you don’t like the color of the living room?’

The constantly evolving technologies that help
us market and sell real estate all started with Gutenberg’s printing press in or around 1450. Fast forward to 2009. Fax machines, cell phones, digital cameras and the internet have created marketing tools unimagined 30 years ago – so what will the future of real estate marketing and sales look like?

No one really knows, but sci-fi author and techno-visionary William Gibson once said, ‘The future is already here – it is just unevenly distributed.’ Some innovative companies are already showing a glimpse of how agents will market their listings in the not-too-distant future: 3D technology is at the center of this movement.

Potential buyers already have the ability access property data, photos, flat floor plans, photo tours and virtual tours online, before they venture out to physically tour the homes. In the very near future, agents will be able to walk buyers through their listings virtually. If they don’t like the wall colors or floor style, they will change them with the click of a mouse. Want to see what the rooms look like with furniture? Simply arrange and rearrange with your index finger. Just about any item in the home will be viewable in a different style or color.

As a Realtor for over 21 years, I have worked with a lot of buyers who look at a lot of houses that they never buy. Some just like to look. And I can’t tell you how many times I have heard, ‘My furniture will never fit in this space.’ Having my buyers ‘fit’ their furniture in the rooms before they go out and look at the homes would make a tremendous time saving. They would only then look at homes about which they already have a sense of the interior size and layout. Most of my clients end up spending a lot of time envisioning how the walls will look in a certain color, or asking, ‘What if I changed the floors to hardwood from carpet?’

Many Realtors already use floor plans as part of their marketing package, which add depth to the information a potential buyer uses in making a decision whether or not to go see a home. Virtual tours are great, but what if you don’t like the color of the living room? How can you tell if a King-sized bed will fit in the master bedroom? A two-dimensional static floor plan lets you see the room layout, but it won’t allow you to place furniture in the rooms or play with different wall colors.

A new program, being developed by the Denmark-based United Lane Corporation, will soon allow home shoppers and commercial tenants to make and see these changes online. United Lane’s software takes that 2D floor plan and converts it to an interactive virtual 3D model that then becomes an open house – 24 hours per day. No more Sunday open houses; no more asking the sellers to leave for the afternoon; no more baking gingerbread cookies to make the house smell ‘homey’. Any buyer can look at and ‘walk through’ the listing anytime, from anywhere in the world. That’s powerful marketing.

It’s rare when a product/concept so unique and intuitive first comes to the market and almost everyone can immediately see how this could change the face of several industries. The early version of the program is impressive to say the least, but high-definition, video-quality 3D walkthroughs are already in the development stages. And purchasing consumer products through this venue might be as easy as clicking the Dell laptop on the desk in the den and inputting your credit card info.

It won’t be too long before every single piece of commercial and residential property in the world will have an interactive 3D rendering of the layout available to the owner, or made accessible to the public if the home is for sale. Planting a virtual ‘For Sale’ sign in front of these homes and buildings will let the world know that this property is on the market. Potential buyers will be able to ‘cyberwalk’ down United Lane, popping into the properties they are interested in seeing. Agents will benefit by taking buyers only to homes that they have a high level of interest in. The possibilities can only be imagined…

Researchers working for 3M have announced that they have perfected the technology to produce a 3D mobile phone

Autostereoscopic technology offers 3D that can ‘escape the screen’.

The system, which uses autostereoscopic display technology, will be the first time that 3D technology has made it to a mobile for commercial use, and is capable of full resolution, according to Bill Bryan, technical manager of 3M’s St Paul, Minnesota-based Display and Graphics lab.

‘We expect to see a consumer electronic device by autumn in Asia, and you will see more products in the next 9-18 months,’ said Bryan, adding that 3M expected the development to drive a new market in 3D content to mobile devices.

‘This is going to be a new area for filmmakers and other content providers. Disney is now shooting all of its new films in 3D. We are already seeing 3D in the living room and the gaming room: the next differentiator in the handset market will be 3D.’

The autostereoscopic technology that 3M has opted for with its 3D screen sits between the light guides and LCD screens that are used in conventional mobile phone displays.

For those interested in the minutiae of the process, the screen is made from a double-sided micro-replicated film, which has microstructures on the bottom and the top. A directional back-light system is then used to generate the 3D effect.

Using a time delay, LED lights load an image onto the left side of the screen and then five milliseconds later, do the same for the right side of the screen. The whole process runs at 120Hz, so it does not generate screen flicker.

However, running the screen at such a rate could be a drawback according to some 3D experts, who see it as a limitation, because the screen uses four times more energy than the ones in use today.

The 3D screen can only be viewed when the screen is held at a particular angle, generating what is known as a ‘sweet spot’ – something that did not annoy those using the device, maintained Bryan.

‘The thing that we have noticed is that because mobile phones are handheld, people tend to naturally move them around until they have got it in the right place.’

The result, according to 3M, is 3D that can escape the screen it is generated on.

Messaging that incorporates 3D as a means to demonstrate a complex problem or share views of properties and infrastructure projects is about to become standard internet practice, says industry insider Harry Vitelli

One of the features of United Lane’s pioneering Go CreateTM technology, 3D internet emailing has already been successfully developed for use with high-end civil engineering systems, according to Harry Vitelli, VP of platform product management for Bentley Systems MicroStation and ProjectWise 3D products. (is this still Harry’s position?)

‘We have been producing 3D systems for the infrastructure marketplace for a number of years, and we have found that it was relatively easy to send that information in a PDF format,’ he says.

Bentley’s software is used in large-scale building projects, such as bridges, roads, sports stadiums and power-plants, projects that range in cost from thousands to millions of dollars.

Given the complexity of the models the company was building, Bentley devised a system that, by dragging a mouse over a particular part of a 3D model, could pull out the 3D co-ordinates and store them so that they could be sent out as a snapshot or fragment of the parent model.

By working with Adobe, Bentley has perfected this method of working so that its customers can now send out 3D PDFs to contractors and other parties involved in a large project.

Says Vitelli: ‘We work on visualization during conception, design, construction and operation. We are there for the entire life cycle of a building to make sure that an asset is sustainable and cost-effective. 3D PDFs are instrumental in that, because you can send out a picture that shows the problem you are having and you can then discuss it.’

The company has found that this increased capacity for problem sharing has slashed production costs, and has led to improved efficiencies by allowing enhanced teleconferencing. ‘One of the great advantages of 3D is that it allows far better visualization. It’s the difference between a video and a photograph; it’s the reason why 3D is revolutionizing the civil engineering arena. There are now far more projects being carried out in 3D than in 2D and that trend is going to continue.’

And the growing demand for 3D is not restricted to the construction industry. Vitelli says Bentley is now seeing an increased demand for 3D by the public so that projects can be demonstrated and progress tracked.

‘When we do a bridge retrofit we are finding that we are being asked to make models available to the public so that they can get an idea of how a project will be done.’

For more information on Go CreateTM technology, please visit www.Open3dHouse.com

US educational software giant Knowledge Adventure is proving 3D technology’s worth as an aid to learning with its theme park website for children and the development of virtual classrooms

Children learn in an interactive fantasy land

‘The feedback that we were getting from the children using our games showed that the demand now is for 3D, which is why we have focussed on it,’ says David Lord, CEO of the California-based company, which is the largest supplier of educational CDs in the US.

‘Worlds that are 3D are more fun, and that is a key to learning. We had a series of products that used 3D, but they were not really online. That became a key goal for us.’

Knowledge Adventure’s exploration of 3D as a key component of education and training is also echoed by leading futurologist Daniel Burrus , who sees e-learning as one of the main areas for the adoption of 3D in the future.

Lord picks up on that point: ‘The great advantage of 3D is that you explore in a very natural way. We have developed a theme park-based website, with a one-off entrance fee, that children can walk around in 3D, and into that we put our educational games.

‘You could call those games the main attractions. We surround them with other things that the children can do, which, I suppose, you could call sideshows.’

The aim is to draw children to those main attractions, as they represent ‘deep silos’ of content that the children will be immersed in for from three to six months.

According to Lord, it is a world that would not be possible without 3D.

‘3D gives us a robust platform to work with,’ he says. ‘If we tried to do this in 2D, then we would have to work with what are, essentially, a series of pictures. In 3D, you just program an avatar to move through worlds that you have already built.’

For Knowledge Adventure, though, the real success will arrive in the next few weeks, when the company will be able to open up its platform for its users to develop their own content, and start to build the classrooms from which shared learning will develop.

It’s a milestone that could prove crucial to the development of online learning, as 3D virtual classrooms can then be used as a major educational tool – not just for people in developed cities but right across the world.

‘You could see virtual classrooms being used to support remote communities anywhere, from a Scottish island to a village in Africa,’ says Lord, who also maintains that this educational use of 3D and the demand for 3D systems signals an important change for the internet.

‘The fact that children are demanding 3D, and like using it, means that it will accelerate the demand for the development of 3D right across the web,’ he says. ‘It’s the reason that Microsoft is putting a ton of money into this.

‘Once the opportunity existed, then it became a good business opportunity – and Microsoft is only interested in very big business opportunities.’

The pioneering 3D visualisation company Get Inside is delivering a world first with its announcement that it will become United Lane, a 3D web visualisation portal that can be used via the internet.

United Lane, the new name for Get Inside, is a revolutionary concept that allows anyone in the world to input the ground plan of their house and then see it rendered in 3D.

“One of the real advantages of the United Lane concept is that people who are buying a house can not only see what it looks like but they will also be able to input details of their furniture and the sort of colours that they prefer into the model,” said Aamir Butt, the new CEO of United Lane.Butt added, that with the current surplus of houses on the market that that buyers are increasingly making their decisions on the amount of information that they can see online.

“The typical high tech armoury of a successful real estate office will include videos, photos, virtual imaging, a 3Dinteractive floor plan and online tours because that is what the market is now demanding. Those companies that are not making an immediate investment in technology will suffer.

“To get an edge in the current market you have to be able to deploy technology instantly and that is what we can do.”

The beauty of United Lane is that the 3D house plan stays with the house’s owners for ever as United Lane stores the 3D model on its servers.

“Technology is now essential in the real estate market because more and more people are going online. Even before the current challenging conditions the trend was for people to want more and more information about a property before they viewed it.”

The change from Get Inside to United Lane marks a recognition by Aamir Butt and Get Inside founder, Kresten Thomsen, that the next stage in the evolution of the internet will be to 3D.

“All of the indicators show that people want to see things in 3D because that is how they live their lives,” said Thomsen.

“We have created this system because we believe in drinking our own champagne and would like other people to enjoy the best experience that is possible.”

For more information or to arrange an interview with United Lane contact:

Peter Warren, Executive Vice President of Communications on:
email peter.warren@unitedlane.com
Office 00-44-207-100-1389
Mobile 00-44-7870-558635
Skype petewarren