The pioneering 3D visualization company Get Inside has delivered a world first with the announcement that it is to become United Lane, a 3D web visualization portal that can be used via the internet.
United Lane delivers a revolutionary concept that allows anyone in the world to input the ground plan of their house and then see it rendered in 3D.
‘One of the real advantages of the United Lane concept is that people who are buying a house can not only see what it looks like but they will also be able to input details of their furniture and the sort of colors that they prefer into the model,’ said Aamir Butt, the new CEO of United Lane. He went on to say that with the current surplus of houses on the market, buyers are increasingly making their decisions on the amount of information that they can see online.
‘The typical high-tech armoury of a successful real estate office will include videos, photos, virtual imaging, a 3D interactive floor plan and online tours, because that is what the market is now demanding. Those companies that are not making an immediate investment in technology will suffer.
‘To get an edge in the current market you have to be able to deploy technology instantly, and that is what we can do.’
The perceived beauty of United Lane is that the 3D house plan stays with the house’s owners forever, as United Lane stores the 3D model on its servers. ‘Technology is now essential in the real estate market because more and more people are going online, said Butt. ‘Even before the current challenging conditions, the trend was for people to want more and more information about a property before they viewed it.’
The change from Get Inside to United Lane marks a recognition by Aamir Butt and Get Inside founder Kresten Thomsen that the next stage in the evolution of the internet will be to 3D.
‘All of the indicators show that people want to see things in 3D because that is how they live their lives,’ said Thomsen. ‘We have created this system because we believe in drinking our own champagne and would like other people to enjoy the best experience that is possible.’
For more information or to arrange an interview with United Lane contact:
Peter Warren, Executive Vice President of Communications on:
email peter.warren@unitedlane.com
Office 00-44-207-100-1389
Mobile 00-44-7870-558635
Skype petewarren
